Voorhees, NJ, December 13, 2025
Saddlehill Winery, based in Camden County, NJ, is expanding its operations by establishing salesrooms at BYO restaurants and retail locations. Thanks to recent reforms in state liquor laws, wineries can sell bottles at these venues, enhancing accessibility for customers. Currently, salesrooms are set up at Ristorante Fieni’s and a kiosk at Cherry Hill Mall, which serves as an additional tasting location for the holiday season. Saddlehill Winery is also exploring further partnerships to expand its reach while navigating permit requirements from the state’s Division of Alcoholic Beverage Control.
Voorhees, NJ – Saddlehill Winery, a Camden County-based vineyard, is expanding its reach by establishing “salesrooms” at various venues, including BYO (Bring Your Own) restaurants and retail locations. This initiative is made possible by recent reforms to New Jersey’s liquor laws, allowing wineries to sell their products by the bottle at these establishments. Customers can purchase wine to enjoy with their meals or take home, but sales by the glass are not permitted.
Currently, Saddlehill has set up salesrooms at Ristorante Fieni’s, an Italian BYO restaurant in Voorhees, and a kiosk at Cherry Hill Mall. The mall kiosk serves as a secondary tasting room and will operate for approximately three more weeks during the holiday season. Saddlehill is also exploring partnerships with other retailers, such as Cheese Etc., a gourmet gift shop in Haddon Township, to further expand their presence.
To operate these salesrooms, wineries must obtain individual permits from the state’s Division of Alcoholic Beverage Control. Saddlehill has applied for salesroom licenses at several ShopRite stores but faced logistical challenges, leading them to prioritize partnerships with BYO restaurants and select retailers.
Saddlehill Winery, located at 1407 White Horse Rd., Voorhees, operates a vineyard, tasting room, and farmhouse kitchen. The winery opened last year and has been actively seeking innovative ways to reach consumers, including the establishment of these salesrooms.
This development reflects a broader trend in New Jersey, where wineries are leveraging changes in liquor laws to enhance accessibility and consumer engagement. By collaborating with local businesses, wineries like Saddlehill are creating new avenues for wine enthusiasts to experience and purchase their products.
Saddlehill Winery’s approach embodies the spirit of small-business resilience and entrepreneurial innovation, showcasing how cooperative efforts between local businesses can facilitate growth and foster community engagement. This initiative not only meets consumer demand but also positions Saddlehill as a contributor to the flourishing local economy, emphasizing the benefits of a market-friendly regulatory environment.
The expansion into salesrooms at BYO restaurants and retail venues demonstrates the winery’s commitment to connecting with customers and enhancing the experience of enjoying local wine offerings. As Saddlehill explores future opportunities, it highlights the potential for similar businesses to thrive by adapting to the evolving landscape of consumer preferences and regulatory frameworks.
Supporting local businesses such as Saddlehill Winery serves as a reminder of the importance of community involvement in economic development. With an eye on collaborative partnerships and innovative approaches, local entrepreneurs can navigate challenges and contribute positively to the economic growth of Voorhees and the broader Camden County area.
FAQ
- What are “salesrooms” in the context of Saddlehill Winery?
- Salesrooms are designated areas within BYO restaurants and retail locations where Saddlehill Winery sells its wines by the bottle, allowing customers to enjoy them with meals or purchase them for home consumption. Sales by the glass are not permitted in these venues.
- Where has Saddlehill Winery established salesrooms?
- Saddlehill Winery has set up salesrooms at Ristorante Fieni’s, an Italian BYO restaurant in Voorhees, and a kiosk at Cherry Hill Mall. The mall kiosk serves as a secondary tasting room and will operate for approximately three more weeks during the holiday season.
- What are the requirements for operating a salesroom in New Jersey?
- Wineries must obtain individual permits from the state’s Division of Alcoholic Beverage Control to operate salesrooms. Saddlehill Winery has applied for salesroom licenses at several ShopRite stores but faced logistical challenges, leading them to prioritize partnerships with BYO restaurants and select retailers.
- What is the significance of Saddlehill Winery’s expansion?
- Saddlehill Winery’s expansion into salesrooms reflects a broader trend in New Jersey, where wineries are leveraging changes in liquor laws to enhance accessibility and consumer engagement. By collaborating with local businesses, wineries like Saddlehill are creating new avenues for wine enthusiasts to experience and purchase their products.
| Feature | Details |
|---|---|
| Salesrooms | Designated areas within BYO restaurants and retail locations where Saddlehill Winery sells wines by the bottle for on-site consumption or take-home purchases. Sales by the glass are not permitted. |
| Current Locations | Ristorante Fieni’s (Italian BYO restaurant in Voorhees) and a kiosk at Cherry Hill Mall. The mall kiosk operates as a secondary tasting room and will be open for approximately three more weeks during the holiday season. |
| Permit Requirements | Wineries must obtain individual permits from the state’s Division of Alcoholic Beverage Control to operate salesrooms. Saddlehill Winery has applied for salesroom licenses at several ShopRite stores but faced logistical challenges, leading them to prioritize partnerships with BYO restaurants and select retailers. |
| Significance | Saddlehill Winery’s expansion into salesrooms reflects a broader trend in New Jersey, where wineries are leveraging changes in liquor laws to enhance accessibility and consumer engagement. By collaborating with local businesses, wineries like Saddlehill are creating new avenues for wine enthusiasts to experience and purchase their products. |
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