Philadelphia, PA, October 21, 2025
News Summary
The NBA and WNBA announced a multi-year partnership with Xfinity, designating it as the Official TV Service Provider. This collaboration will enhance the game-viewing experience, giving fans access to over 1,300 NBA games and introducing innovative features like Multiview and Personalized Sports Zones. Key events will integrate Xfinity branding, further promoting women’s sports and engaging fans effectively. The partnership signifies a commitment to elevate the viewing experience for both leagues as the new season approaches.
Philadelphia, PA – The NBA and WNBA officially announced a new multi-year partnership with Xfinity on October 20, 2025, designating Xfinity as the Official TV Service Provider for both professional basketball leagues. This strategic alliance aims to enhance the game-viewing experience for fans across various Xfinity platforms.
Fans will have access to over 1,300 NBA games through Xfinity entertainment devices, which include broadcast, cable, and streaming services. The partnership promises to offer innovative viewing features that elevate the audience experience. Among the new offerings will be a Multiview feature that allows fans to watch multiple games simultaneously, as well as Personalized Sports Zones to create immersive viewing experiences. Additionally, the partnership incorporates low lag streaming technology, ensuring smoother viewing experiences for audiences.
Key executives from both leagues acknowledged the significance of this partnership. It represents an innovative way for fans to engage with the NBA games, as well as an effort to bring fans closer to the WNBA. Several marquee NBA and WNBA events will see integration with the Xfinity brand, including the NBA All-Star game, Emirates NBA Cup, NBA2K Summer League, AT&T WNBA All-Star game, and the WNBA Commissioner’s Cup. Furthermore, Xfinity will present Peacock’s Monday Night Doubleheader branded as “Monday Night Doubleheader presented by Xfinity.”
This collaboration builds upon Xfinity’s ongoing relationships with multiple NBA and WNBA teams, including prominent franchises such as the Philadelphia 76ers, Boston Celtics, Golden State Warriors, Minnesota Lynx, and Washington Mystics. Xfinity’s services are powered by Comcast’s Entertainment OS, allowing for integration with millions of devices and a combination of live TV, on-demand choices, and streaming apps.
The NBA’s 80th regular season is set to tip off on October 21, 2025, kicking off with a doubleheader that includes the Oklahoma City Thunder facing the Houston Rockets and the Golden State Warriors squaring off against the Los Angeles Lakers. NBC and Peacock will cover the first two weeks of NBA games, implementing a ‘Tap to Watch’ initiative that provides immediate access to live national and local games.
This partnership aligns with broader efforts aimed at promoting and growing women’s sports, solidifying the relationship between the leagues and Comcast. The collaboration with Xfinity is part of a wider trend to enhance access to women’s sports, highlighted by the development of a new WNBA franchise in Philadelphia, which is projected for the 2030 season.
In conclusion, the NBA and WNBA’s partnership with Xfinity not only enhances viewing options for fans but also signifies a commitment to elevating the experience for both leagues in the evolving landscape of sports entertainment.
Frequently Asked Questions
What is the purpose of the partnership between Xfinity and the NBA and WNBA?
The partnership aims to enhance the game-viewing experience for fans through innovative features on Xfinity’s platforms.
How many NBA games can fans access through Xfinity?
Fans can access over 1,300 NBA games via Xfinity entertainment devices, including broadcast, cable, and streaming services.
What are some of the new features introduced by Xfinity?
Notable features include a Multiview option for simultaneous game viewing, Personalized Sports Zones for an immersive experience, and low lag streaming technology.
When does the NBA’s 80th regular season start?
The NBA’s 80th regular season begins on October 21, 2025.
How will Xfinity integrate its brand into NBA and WNBA events?
Xfinity will integrate its brand into several marquee events, including the NBA All-Star game and AT&T WNBA All-Star.
Key Features Overview
| Feature | Description |
|---|---|
| Multiview | Watch multiple games simultaneously |
| Personalized Sports Zones | Create an immersive viewing experience |
| Low Lag Streaming Technology | Ensures smoother viewing experiences |
| Access to 1,300+ NBA Games | Available through broadcast, cable, and streaming |
| Integration with Major Events | Xfinity branding at NBA and WNBA events |
Deeper Dive: News & Info About This Topic
HERE Resources
Philadelphia 76ers Announce New Arena in South Philadelphia
Additional Resources
- NBA Official Announcement
- Sports Media Watch
- Billy Penn
- NBC Philadelphia
- Oregon Live
- Wikipedia: National Basketball Association
- Google Search: WNBA
- Google Scholar: NBA WNBA broadcasting
- Encyclopedia Britannica: Women’s National Basketball Association
- Google News: 2025 WNBA Philadelphia franchise
Author: STAFF HERE PHILADELPHIA WRITER
The PHILADELPHIA STAFF WRITER represents the experienced team at HEREPhiladelphia.com, your go-to source for actionable local news and information in Philadelphia, Philadelphia County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Mummers Parade, Philadelphia Flower Show, and Thanksgiving Day Parade. Our coverage extends to key organizations like the Greater Philadelphia Chamber of Commerce and United Way of Greater Philadelphia, plus leading businesses in telecommunications, food services, and healthcare that power the local economy such as Comcast, Aramark, and Children's Hospital of Philadelphia. As part of the broader HERE network, we provide comprehensive, credible insights into Pennsylvania's dynamic landscape.
