City Ave District Achieves New Main Street Designation

A revitalized urban streetscape in City Ave District with shops and greenery.

Bala Cynwyd, Pennsylvania, December 14, 2025

The City Ave District, encompassing Bala Cynwyd and parts of Philadelphia, has been named a new Main Street in Pennsylvania’s revitalization efforts. This designation opens up access to $225,000 in funding aimed at enhancing the district over a five-year plan, focusing on walkability, new retail, greenspaces, and community improvement, impacting around 29,000 residents effectively.

City Ave District Receives New Main Street Designation, Unlocking $225,000 in Funding

Bala Cynwyd, Pennsylvania – The City Ave District, spanning Bala Cynwyd in Montgomery County and Philadelphia, has been designated as a new Main Street through Pennsylvania’s Main Street Matters program. This designation provides the district with access to up to $225,000 in funding and technical assistance to implement its five-year revitalization strategy.

Details of the Main Street Designation

The Main Street Matters program, initiated by Governor Josh Shapiro in 2024 and further supported with an additional $20 million in the 2025-26 state budget, aims to revitalize downtown business districts across Pennsylvania. The City Ave District’s strategy focuses on three key areas:

  • Bala Avenue in Montgomery County
  • 54th Street adjacent to Saint Joseph’s University in Philadelphia
  • 63rd Street near the Overbrook Train Station in Philadelphia

Planned improvements include enhancing walkability, attracting new retail and dining options, increasing greenspace, installing public art, and redeveloping vacant properties.

Economic Impact and Community Support

The City Ave District is home to approximately 400 businesses, serving around 29,000 residents, 25,000 workers, and nearly two million annual visitors. The revitalization efforts are expected to boost the local economy and improve the quality of life for residents and visitors alike.

Background on the Main Street Matters Program

Launched in 2024, the Main Street Matters program is part of Pennsylvania’s ongoing commitment to support and revitalize downtown areas. The program offers funding and technical assistance to communities aiming to enhance their Main Streets, fostering economic growth and community engagement.

Additional Information

For more details on the Main Street Matters program and its initiatives, visit the Pennsylvania Department of Community and Economic Development’s official website.

Key Features of the City Ave District Revitalization

Feature Description
Funding Up to $225,000 in funding and technical assistance through the Main Street Matters program.
Key Areas for Improvement Bala Avenue, 54th Street adjacent to Saint Joseph’s University, and 63rd Street near the Overbrook Train Station.
Planned Enhancements Improved walkability, new retail and dining options, increased greenspace, public art installations, and redevelopment of vacant properties.
Community Impact Approximately 400 businesses serving around 29,000 residents, 25,000 workers, and nearly two million annual visitors.

Frequently Asked Questions (FAQ)

What is the Main Street Matters program?

The Main Street Matters program is an initiative by the Pennsylvania state government aimed at revitalizing downtown business districts across the state. It provides funding and technical assistance to communities to implement strategies that enhance their Main Streets, fostering economic growth and community engagement.

How much funding is available through the Main Street Matters program?

Communities designated under the Main Street Matters program can access up to $225,000 in funding and technical assistance to implement their revitalization strategies.

What improvements are planned for the City Ave District?

The City Ave District’s revitalization strategy focuses on enhancing walkability, attracting new retail and dining options, increasing greenspace, installing public art, and redeveloping vacant properties in key areas such as Bala Avenue, 54th Street adjacent to Saint Joseph’s University, and 63rd Street near the Overbrook Train Station.

How many businesses and residents are in the City Ave District?

The City Ave District is home to approximately 400 businesses, serving around 29,000 residents, 25,000 workers, and nearly two million annual visitors.

Where can I find more information about the Main Street Matters program?

For more details on the Main Street Matters program and its initiatives, visit the Pennsylvania Department of Community and Economic Development’s official website.


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