News Summary
After a seven-year hiatus, the Ben Hogan brand is reviving its legacy in golf with a new iron set set to launch in 2015. In collaboration with Eidolon Brands, the Ben Hogan brand aims to honor Hogan’s vision by focusing on feel and performance. This revival coincides with the 60th anniversary of Hogan’s original irons, stirring excitement within the golf community as enthusiasts prepare for the iconic brand’s return.
The Ben Hogan Brand is Back in the Game! New Iron Set Rolling Out in 2015
After taking a seven-year break, the Ben Hogan brand is officially making a splashy comeback to the golf scene, and folks, it’s about time! If you’ve been missing that legendary name on the golf course, you’ll be thrilled to know that exciting things are on the horizon.
New Partnerships and Exciting Developments
In a move that has golfers buzzing, Perry Ellis International, which has owned the Ben Hogan brand since 2012, is teaming up with Eidolon Brands, LLC to revamp their iconic line of golf equipment. This partnership aims to breathe fresh life into the brand that holds a special place in the hearts of many golf enthusiasts.
Restoring a Legacy
Oscar Feldenkreis, the president of Perry Ellis International, has indicated that they’ve been exploring the possibility of re-entering the golf equipment market. After successfully re-establishing Ben Hogan’s presence in apparel and accessories over the past couple of years, the timing seems just right to dive back into the world of irons and putters.
Honoring Ben Hogan’s Vision
At the helm of this exciting new venture is Terry Koehler of Eidolon Brands. A true devotee of Ben Hogan’s vision, Koehler brings a wealth of experience to the table, having previously worked with the Ben Hogan Company. His extensive knowledge of Hogan’s design principles and performance standards is set to steer the development of new irons that capture the essence of Hogan himself.
Focus on Feel and Performance
The upcoming iron set is all about more than just distance. Golfers will appreciate that the new clubs are engineered to enhance feel and performance, allowing for greater shot-making capabilities. They aim to empower golfers to craft each shot with precision, bringing out their best on the course.
Bringing It All Home
Koehler also has plans to move Eidolon Brands’ headquarters to Fort Worth, Texas, which honors the historical roots of the Ben Hogan brand. This relocation symbolizes a meaningful connection to the legacy of one of golf’s greatest legends.
New Irons Without Old Trademarks
A Pure Coincidence: Celebrating 60 Years of Hogan’s Original Irons
What’s more special about this upcoming launch? It aligns perfectly with the 60th anniversary of the original release of Ben Hogan’s first irons, which made their debut back in the fall of 1954. This significant milestone adds another layer of excitement for loyal Hogan fans eagerly awaiting the arrival of these new clubs.
A Community of Anticipation
The golf equipment community is indeed looking forward to reconnecting with Ben Hogan’s lasting legacy. From seasoned professionals to enthusiastic amateurs, loyal followers of the Hogan brand are eagerly anticipating 2015 when the new irons hit the shelves.
Get Ready for the Comeback!
So, whether you’re a die-hard Hogan fan or just looking to elevate your golfing game, keep your eyes peeled for the return of the Ben Hogan brand. With a commitment to delivering unrivaled quality and precision, the new irons are sure to make waves in the golfing world. The excitement is palpable as we count down to the much-anticipated launch!
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Additional Resources
- GolfWRX: Ben Hogan Company Returns
- Wikipedia: Ben Hogan
- TheMW: Harry Takis Ben Hogan Award Semifinalist
- Google Search: Ben Hogan Award
- GolfWRX: Ft. Worth White Iron Lineup
- Google Scholar: Ben Hogan
- El Paso Times: Ben Hogan’s Hospital Stay
- Encyclopedia Britannica: Ben Hogan
- Golf Retailing: Ben Hogan Fort Worth Grind Wedges
- Google News: Ben Hogan Golf
