New York, October 14, 2025

News Summary

The NBA has announced that it will reclaim operational control of NBA TV and its streaming services, marking a significant shift after 17 years under Turner Sports. This transition, set for the upcoming season, aims to enhance the viewing experience for fans and expand coverage to include various basketball leagues. A revamped NBA App will provide round-the-clock access to live games and original programming, launching alongside a new lineup of 60 regular season games.

New York

The NBA has announced its decision to regain operational control of NBA TV and its streaming platform starting from the upcoming 2025-26 season. This significant change comes after 17 years of management by Turner Sports and Warner Bros. Discovery, and is part of a broader strategy to enhance the viewing experience for basketball fans.

The formal handover of control will take effect on October 15, 2025, aligning with the league’s new television agreements that have largely excluded Warner Bros. Discovery from the basketball broadcasting landscape. As a result, the league is now positioned to curate its content more effectively across its platforms.

In conjunction with the control transfer, a fresh lineup of live games and basketball programming was unveiled, set to kick off on October 25, 2025. NBA TV will showcase 60 regular season games, beginning with an opening matchup featuring the Oklahoma City Thunder against the Atlanta Hawks.

Expanded Coverage and Programming Features

The newly revamped NBA TV will not only focus on the NBA but will also showcase games from other basketball leagues, including the WNBA, the NBA G League, and international leagues such as Australia’s National Basketball League and France’s Ligue Nationale de Basket. This initiative is expected to broaden the audience reach and provide fans with a more extensive array of basketball content.

One of the flagship programs on the revamped NBA TV will be a show titled “The Association”. This program will feature a team of well-known hosts and contributors, including MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall. The show will replace the previous offering, “NBA Gametime Live”, which was produced by TNT Sports.

Enhanced Accessibility and Streaming Experience

The new NBA App is set to be a “connected, global hub” that will provide basketball coverage around the clock. The app will feature live games, original programming, and exclusive behind-the-scenes content, aimed at making basketball content easily accessible to fans worldwide.

In addition to live games, the NBA App will also host a variety of basketball podcasts and creator-generated content that focuses on sports culture. Documentaries such as “Real Training Camp” and “Loud City”, which chronicles the Oklahoma City Thunder’s championship journey, will also be part of the offering.

As part of the regular season, NBA TV plans to include three triple-header game days throughout the basketball season. Significant dates will feature multiple matchups, including December 20 and New Year’s Eve.

The new streaming platform is designed to optimize the viewing experience by ensuring that fans have seamless, always-on access to a wide array of basketball content. This shift comes after the acknowledgment from Warner Bros. Discovery in June that it would cease to produce content for NBA TV following new media rights agreements with other major networks including Amazon, Disney, and NBCUniversal.

Despite ceasing content production for NBA TV, WBD reached an agreement that allows it to hold a global license for creating and distributing NBA-related content across its platforms. This is expected to support the transition as the NBA takes over its broadcasting efforts.

This revamped NBA App and NBA TV initiative is aimed at simplifying the discovery of basketball content and ensuring the league remains a primary destination for basketball enthusiasts.

Key Features About the New NBA TV and Streaming Service

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Additional Resources

• Hollywood Reporter
• Wikipedia: NBA TV
• Cord Cutters News
• Google Search: NBA TV 2025 updates
• Sportico
• Encyclopedia Britannica: National Basketball Association
• Barrett Media
• Google News: NBA TV new season

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