Philadelphia, PA, January 9, 2026
In a strategic move, 2X has acquired The Kiln, enhancing its capabilities in go-to-market (GTM) services. This acquisition allows 2X to provide comprehensive solutions throughout the revenue technology landscape, addressing the needs of both small businesses and enterprise clients. The integration of The Kiln’s GTM Engineering with 2X’s established infrastructure aims to streamline service delivery, reduce vendor reliance, and enhance operational efficiency in the evolving marketing landscape.
Philadelphia, PA
2X Acquires The Kiln: Revolutionizing GTM Services
Strategic merger enhances breadth of services available to enterprise clients
In a noteworthy development for the marketing services industry, 2X, a leader in subscription-based go-to-market (GTM) services, has officially acquired The Kiln, a reputable player specializing in GTM Engineering Services. This acquisition positions 2X to elevate its service offerings from basic marketing execution to a sophisticated, integrated approach known as go-to-market orchestration. This transformation is a critical move as it aims to serve enterprise clients with comprehensive solutions across the entire revenue technology landscape.
The merger is not just a logistical expansion but a strategic response to the market’s evolving needs. While 2X already boasts a robust delivery infrastructure encompassing nearly 1,300 professionals across the U.S., Malaysia, and the Philippines, adding The Kiln’s GTM Engineering capabilities promises to accelerate growth and innovation. By addressing the unique requirements of both small businesses and larger enterprises, the merger exemplifies the resilience and adaptability that characterize today’s entrepreneurial landscape.
Seamless Integration of Services
The combination of 2X and The Kiln brings distinct advantages to their clientele. With The Kiln’s expertise in GTM Engineering complementing 2X’s established infrastructure, clients can expect enhanced service delivery that spans from strategy development to execution—all under one roof. This integrated model not only simplifies vendor relationships but also accelerates time to market, allowing companies to achieve measurable results more efficiently.
Filling Market Gaps
As enterprises increasingly seek to modernize their revenue channels, the necessity for reliable GTM Engineering becomes more pressing. 2X’s acquisition of The Kiln addresses this critical demand by ensuring that enterprise clients can adopt these advanced capabilities without sacrificing the governance and operational maturity vital for sustained growth. This shift marks a trend toward comprehensive, technology-enabled GTM orchestration that caters to large-scale needs.
About The Kiln and Its Founders
Founded in New York City by Patrick Spychalski and Mathias Powell, The Kiln has earned accolades for its proactive approach to unlocking revenue through targeted GTM strategies. The expertise accumulated by The Kiln over the years positions it as an ideal partner for 2X in reaching for higher aspirations in the marketing domain.
Broader Implications for 2X Clients
For existing and future clients of 2X, this acquisition translates into access to a unified partner that offers extensive GTM strategy and execution services. By leveraging a streamlined service model, enterprise clients can expect improved outcomes while managing operational costs efficiently. This alignment of services not only supports innovative efforts but also addresses the competitive pressures faced by businesses in today’s market.
Looking Forward
The combination of 2X and The Kiln heralds a new chapter in the marketing landscape, driving a shift from fragmented service offerings to cohesive, integrated solutions for enterprise-scale growth. This is a testament to the entrepreneurial spirit that thrives in today’s economy, emphasizing that combined strength can propel businesses to elevate their market positions.
Key Features of the Acquisition
| Feature | Description |
|---|---|
| Enhanced GTM Capabilities | The acquisition combines The Kiln’s GTM Engineering expertise with 2X’s enterprise-grade delivery infrastructure, enabling comprehensive go-to-market orchestration. |
| Enterprise-Scale Delivery | 2X’s global delivery infrastructure spans nearly 1,300 professionals across the U.S., Malaysia, and the Philippines, supporting large-scale enterprise clients. |
| Integrated Strategy and Execution | The combined platform offers integrated strategy and execution across the entire marketing and revenue technology stack, reducing reliance on multiple vendors. |
| Addressing Market Gaps | The acquisition addresses the need for enterprise clients to adopt GTM Engineering at scale without sacrificing reliability, governance, and operational maturity. |
| Unified GTM System | The combined company now claims coverage across the full GTM stack, including RevOps, MarTech, outbound automation, and campaign production. |
Frequently Asked Questions (FAQ)
What is the significance of 2X acquiring The Kiln?
The acquisition significantly enhances 2X’s capabilities, transitioning from marketing execution to comprehensive go-to-market orchestration, positioning the company among the first Marketing-as-a-Service providers to deliver integrated strategy and execution across the entire revenue technology stack at enterprise scale.
How does this acquisition benefit enterprise clients?
The combined platform offers integrated strategy and execution across the entire marketing and revenue technology stack, reducing reliance on multiple vendors and addressing the need for enterprise clients to adopt GTM Engineering at scale without sacrificing reliability, governance, and operational maturity.
Who founded The Kiln?
Founded in New York City by Patrick Spychalski and Mathias Powell, The Kiln has built its reputation helping companies unlock revenue through GTM Engineering.
What is the scale of 2X’s delivery infrastructure?
2X’s global delivery infrastructure spans nearly 1,300 professionals across the U.S., Malaysia, and the Philippines, supporting large-scale enterprise clients.
What does this acquisition mean for 2X clients?
For 2X clients, the acquisition means access to a single partner that can deliver both GTM strategy and execution, spanning services and technology. This integrated model reduces reliance on multiple vendors, accelerates time to value, and helps GTM leaders drive greater impact while lowering operational costs.
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